Segment Marketing Manager - 993

The Segment Marketing Manager will be a key member of the customer marketing team, reporting to the Director of Customer Relationship Marketing (CRM). He/she will manage the activation and engagement of various customers segments and be responsible for driving revenue through development of the appropriate contact and offer strategy through multiple channels. This role is perfect for the marketer who has a “test and learn” mentality. The company is looking to hire one person focused on activating new customers (acquired through online or partner channels) and another focused on engaging early lifecycle customers.

Responsibilities:

• Driving revenue from existing customers by developing and executing contact strategies across multiple segments and all customer touch points (direct marketing on site, email and direct mail)
• Engaging customers by encouraging activity, e.g. upload, share on site shortly after initial purchases
• Working closely with partner management team to activate new registrants
• Migrating customers from lower to higher value market baskets
• Through testing and analysis, identify attributes of successful offers, content types and delivery tactics to roll across segments
• Campaign management strategy and execution against target segment
• Work with Business Analysis team to evaluate funnel conversion, repeat and penetration rates, and engagement metrics across multiple segments
• Promotional strategy and execution against target segment
  *Drive trial and penetration of target products
• Manage budget based on results; deliver on time and on budget

Key Metrics:

• Revenue from existing customers in target segment
• Engagement metrics among segments
• AOS by campaign and LTV by segment
• 90-day activation rates to first and multiple purchases

Qualifications:

• Minimum 5-7 years marketing experience, with demonstrated success in direct marketing or CRM
• BA/BS degree in economics, mathematics, marketing or related fields
• Demonstrated track record driving measurable results through customer marketing efforts, ideally in an e-commerce environment
• Demonstrated knowledge of creating contact and promotional strategies with a track record of results
• Experience driving customers through the lifecycle to achieve targeted LTV goals
• Experience managing and influencing cross functional teams
• Innovative thinker able to operate both in strategic capacity, but also with laser-focus on flawless execution
• Demonstrated experience with results utilizing campaign management, data query tools such as *Brio, Epiphany, or Cognos; highly developed PC skills and advanced proficiency with Excel, Access
• Ability to succeed in a fast-paced, entrepreneurial environment.
• Exceptional analytical, planning and project management skills.
• Outstanding verbal and written communication skills.
• Exceptional attention to detail

Our employees at Shutterfly are passionate and possess the deeply held belief that a team working for a cause will reach and benefit millions of people. We are looking for those rare individuals who share our passion about building a great company while delighting our customers, partners and fellow employees.
Shutterfly offers many perks and benefits beyond salary. We offer 401K, 10 Company Paid Holidays as well as 15 PTO days per year – and your birthday is a paid day off! We provide Medical, Dental, and Vision as well as Life Insurance, Short & Long Term Disability, and an Employee Assistance Program. We keep a fun and casual environment at Shutterfly. Free drinks and cheap snacks are always available. We have walking and biking trails all right outside the front door. We have the excitement of the dotcom era and the stability of an established, profitable company. We are easy to find off 101 on the peninsula, half way between San Francisco and San Jose in Redwood Shores, right next to Oracle. Shutterfly is an equal opportunity employer.

When submitting your resume to jobs@shutterfly.com please add the following to subject line: Segment Marketing Manager - 993

No Phone Calls Please.

Please forward all resumes to jobs@shutterfly.com.