Loyalty Marketing Manager - 995

The Loyalty Marketing Manager will be a key member of the customer marketing team, reporting to the Director of Customer Relationship Marketing (CRM). He/she will manage identify our top customer segments and develop programs to both engender greater loyalty as well as encourage increased referral and word-of-mouth. Our customers are passionate advocates for our products, and we want to provide them with the appropriate tools to spread the word.

Responsibilities:

• Analyze existing customer base to identify top customer segments
• Work with Analytics team to understand key indicators/engagement metrics that lead to migration into and retention within high-value segments
• Identify revenue-generating opportunities among our top customers; develop and execute the appropriate contact strategies and campaigns to encourage repeat and cross-sell behavior
• Explore development of rewards or referral program
• Work collaboratively with others on marketing team to understand role of community in increasing engagement among top customers
• Monitor the competitive landscape, testing new approaches and adopting best-practice strategies
• Manage budget based on results; deliver on time and on budget

Key Metrics:

• Revenue from top customer segments
• Engagement metrics such as activity on-site as well as repeat purchase behavior
• AOS by campaign and LTV by segment
• Migration rates into and out of high-value segments

Qualifications:

• Minimum 5-7 years marketing experience, with demonstrated success in loyalty and/or database marketing
• BA/BS degree in marketing or related fields
• Demonstrated track record driving measurable results through customer marketing efforts, ideally in an e-commerce environment
• Demonstrated knowledge of creating contact and promotional strategies with a track record of results
• Experience driving customers through the lifecycle to achieve targeted LTV goals
• Experience managing and influencing cross functional teams
• Innovative thinker able to operate both in strategic capacity, but also with laser-focus on flawless execution
• Thorough knowledge of reporting tools, including campaign management and business intelligence tools such as Brio, Epiphany, or Cognos; highly developed PC skills and advanced proficiency with *Excel, Access
• Ability to succeed in a fast-paced, entrepreneurial environment.
• Exceptional analytical, planning and project management skills.
• Outstanding verbal and written communication skills.
• Exceptional attention to detail

Our employees at Shutterfly are passionate and possess the deeply held belief that a team working for a cause will reach and benefit millions of people. We are looking for those rare individuals who share our passion about building a great company while delighting our customers, partners and fellow employees.
Shutterfly offers many perks and benefits beyond salary. We offer 401K, 10 Company Paid Holidays as well as 15 PTO days per year – and your birthday is a paid day off! We provide Medical, Dental, and Vision as well as Life Insurance, Short & Long Term Disability, and an Employee Assistance Program.
We keep a fun and casual environment at Shutterfly. Free drinks and cheap snacks are always available. We have walking and biking trails all right outside the front door. We have the excitement of the dotcom era and the stability of an established, profitable company.
We are easy to find off 101 on the peninsula, half way between San Francisco and San Jose in Redwood Shores, right next to Oracle.
Shutterfly is an equal opportunity employer.
When submitting your resume to jobs@shutterfly.com please add the following to subject line: Segment Marketing Manager - 995

No Phone Calls Please.

Please forward all resumes to jobs@shutterfly.com.