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Senior Director of Corporate Communications
Shutterfly is currently recruiting for a Senior Director of Corporate Communications who will lead the communications efforts for all areas of the company, including business and consumer media relations, employee communications, executive positioning, issues and reputation management. S/he will set winning public relations strategies and launch publicity campaigns and other tactics to support and further those strategies. S/he will oversee and originate comprehensive media plans to elevate the visibility of the brand through diverse press campaigns, including vertical outreach, product/service launches and key seasonal programs. This individual will analyze the Company’s and competitor media results, track team results against Shutterfly’s business goals and objectives and identify new strategic placement opportunities. This position reports into the Chief Marketing Officer.
This individual will be responsible for working with Shutterfly’s senior leadership to establish the goals, strategies and objectives of the Company’s Corporate Communications efforts. S/he will manage a team of internal communications professionals and a public relations agency to ensure that strategies and tactics are executed to deliver consistent messages, facilitate an understanding of the Company, and impact customer acquisition. S/he will build relationships with executives and organizational leaders – including the CEO, CFO and CMO – in various groups to effectively assist and counsel them on their communications needs. S/he must have experience in all aspects of corporate communications and relevant experience with a range of channels including electronic and print publications as well as broadcast.
Other responsibilities include, but are not limited to:
- Oversee multiple short and long term strategies and campaign plans simultaneously
- Oversee production and execution for all external and internal communications
- Manage relationships with top tier journalists, television producers and industry analysts
- Work with functional teams (i.e. Customer Marketing, Product Marketing, Corporate Development, Business * Development, Legal, Finance/IR, HR etc.) to develop content and messaging for all external and internal communications
- Manage and mentor a team of media relations professionals of all levels (internal and public relations agency) as well as manage high level internal spokesperson “clients”
- Manage department budget, completing monthly, quarterly and annual budgeting requirements
- Plan and execute quarterly and annual corporate communications events as well as other events, as assigned (i.e., All Hands meetings, PMA tradeshow participation, speaking opportunities, etc.)
- Ensure the smooth coordination of communications activities across all Shutterfly office locations
Experience:
- Proven track record partnering with C-level executives on communications projects and business decision-making (references appreciated)
- Strategic thinker who can conceptualize and execute advanced, integrated and clever publicity campaigns
- Ability to create business relationships
- Exceptional judgment when working with press, analysts, colleagues, team members and vendors
- Knows the industry’s issues that directly and indirectly affect Shutterfly
- Consumer technology and ecommerce/retail experience, ideally marketing to women/moms
- 10 - 15 years experience in corporate communications/public relations, both in-house with a public company and ideally, also with an agency
- Excellent interpersonal skills, presentation abilities, verbal and written communication skills; manages expectations well
- Strong analytical skills, negotiator and problem solver
- Experience and understanding of traditional and emerging communications trends and technologies
- Ability to work independently as well as part of a team
- Ability to prioritize projects, multi-task, work under pressure and meet deadlines
- Experience creating and managing department/program budgets
- Bachelor’s degree and/or advanced degree in communications, English, journalism or related field
- Excellent computer skills
No Phone Calls Please.
Please forward all resumes to jobs@shutterfly.com.
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