Whether your business model is email, search (paid or natural), content advertising, or product comparison shopping the below best practices will help you drive relevant traffic and sales activity — that means earning significantly more sales commissions.

Opt-in emails and newsletters

We’ve found that sell-through rates for links included in opt-in emails and newsletters convert THREE times higher — that means a bigger commission check for you.

Email marketing remains an effective business model and communications medium; however, it is important to follow email best practices to ensure both legal compliance and improve performance.

1. Compliance
   
   It is critical that when you are driving traffic to Shutterfly that you comply with laws regulating email. Any company or individual practicing email marketing is subject to federal and state email laws including the CAN-SPAM Act of 2003. Additionally, the Shutterfly Affiliate Program prohibits any email or communications not in compliance with CAN-SPAM (CAN-SPAM details). Before engaging in any email communications or campaigns, be sure to review and conform to any legal regulations and Shutterfly’s email policy (email policy details).



2. Relevant content
   
   We have developed content, articles, and promotional copy for you to use in your email communication. Click here to see our sample articles and promotional copy.

Search (natural and paid)

Search is an excellent, cost-effective medium to target millions of potential customers by using keyword terms. Our top performing Affiliates have effectively used natural and paid Search to earn lucrative sales commissions. Please review our Search policy before you get started.

To help you with your search campaign, we have created landing pages specific for Shutterfly category keywords that drive high conversion rates.

Please, follow the instructions below to grab the appropriate search landing URLs:

1. Log in to your LinkShare account
2. Under “Available Link Types”, select “Text”
3. Under “Category”, select “Search”
4. There you should find all the category specific search pages

Content advertising

It’s proven that relevant content is king to drive conversion — ultimately that means a higher commission for you.

Cover Shutterfly in an ecommerce-related article, opt-in newsletter, relevant site placement and categories. We have developed content, articles, and promotional copy for you to use in your communication. Click here to see our sample articles and promotional copy.

Product Comparison Shopping

With Shutterfly’s breadth of Photo Products and Gifts — prints, poster-size prints, Cards, Calendars, Photo Books, Snapbooks™, Mugs, and Mouse pads are among our most popular categories; and with items available at great prices, Shutterfly has become a leading destination for unique, personalized gifts that melt hearts.

Be sure to take advantage our Merchandiser Product Feed and Individual Product Links.

1. Merchandiser product feed
   
   Shutterfly’s product feed will be available via the Linkshare Merchandiser program. The LinkShare Merchandiser™ allows you to integrate individual product links on your website without having to manually create links to each Shutterfly product. If you’re not Merchandiser enabled, you can learn more about Merchandiser online or via email at merchandiser-a@linkshare.com.



2. Individual product links
   
   An array of unique Shutterfly product links (i.e. prints, poster-size prints, Cards, Calendars, Photo Books, Snapbooks™, Mugs, and Mouse pads) are now available for your use. Click here to view all the products.

Have other questions about Shutterfly’s Affiliate Program?
Contact Asham Kaur, Affiliate Manager