Many companies are thoughtful enough to send out professional holiday cards at the end of the year. They likely view cards as an opportunity to build customer relationships with a personalized mailing. At Shutterfly, we think business holiday cards are a great idea and wonderful opportunity to showcase your business or show clients you care. Plus, the customizable nature of our templates makes them ideal for presenting a professional image while making a personal connection. If you still are on the fence, consider that the holiday cards a business receives are usually displayed prominently in the office for the entire month of December, giving you a little extra brand recognition for everyone who glimpses it.
Cards meant for business associates, clients or partners require a slightly different approach than those intended for friends and family. Photo cards are still OK, but you’ll likely want to include photos of yourself, your staff members, maybe your facility and your products instead of shots featuring you wearing reindeer asntlers and a red nose. Here are some other things to consider:
Once you’ve chosen a template that conveys the right professional message, there are a few other etiquette rules to keep in mind:
Sending business greeting cards is less common than it was decades ago, but it is still a valuable customer outreach tool. Plus, with all of our great templates, you’ll have no problem finding a card that sets just the right tone. If you’ve waited until the last minute, check out our shipping options for quick delivery.