How to Flawlessly Design Your Wedding Invitations Using 2018’s Color of the Year!

This article was originally published on Style Me Pretty 

Calling all you 2018 brides-to-be — we’ve got a trend alert! The official color of 2018 has been announced and we’re crushing on the idea of seeing lots of shades of ultra violet in the near future. From your bridesmaids’ dresses to your floral designs, there are countless ways to incorporate this year’s hottest color into your big day. So if you’re thinking of being on trend and using shades of pretty purple in your wedding day palette, we are breaking down how to flawlessly design your invitation suites  with The Wedding Shop by Shutterfly to set the tone!

Radiant Foliage Wedding Invitations

Radiant Foliage Response Cards

Radiant Foliage Enclosure Cards

Find the perfect shade for youUsing 2018’s color of the year might be trendy, but you want your wedding to be unique to you! The Wedding Shop offers endless styles from modern and minimalistic to luxe and formal, so no matter what type of wedding you are having, there is a design right for you. Using the color filters, you can skip right to all the invitations that come in purple — talk about convenient — and we had so much fun picking from all the options! Plus, if purple isn’t your thing or you don’t see the perfect shade to match your needs you can use the custom color palette to design your suite in the perfect tone!

Opulent Lines Wedding Invitations

Opulent Lines Response Cards

Opulent Lines Enclosure Cards

Mix + Match 

From lavender to ultra violet to eggplant, there are SO many shades of pretty purples that compliment each other! Instead of picking stationery in all one color, try mixing shades of purple to design a gorgeous suite that’s easy on the eyes! One simple way to do this is to mix in a darker or lighter shade with the envelope liner. The Wedding Shop has a handful of liners in solids and patterns that come in lovely shades of purple! You can also pop in different textures and materials to take your invites to another level. We fell in love with the rose gold foil on this one – it complimented the light purple shades and made the suite feel more luxurious.

Delicate Fringe Wedding Invitations

Delicate Fringe Response Cards

Delicate Fringe Enclosure Cards

Go big or go home!

Color can make a bold statement and we say, “go all in!” Try carrying your shade of purple from the save the dates and invites to the envelope and postage stamps to the table cloths and florals on your big day. Lucky for you, there is no limitation in florals that come in 2018’s color of the year! From dusty lavender garden roses to purple ranunculus to lilac tulips, designing florals for your big day will be oh, so fun!


We absolutely can’t wait to see all the gorgeous weddings that are inspired by the color of the year. Don’t forget if you want to see the invitations before you order, The Wedding Shop offers free sample kits so you can see the gorgeous invitation colors in person before you order for your big day!

And the awesomeness of The Wedding Shop doesn’t stop at colorful paper goods. Tucked inside Shutterfly’s one stop wedding solution is everything from bridal party gifts to photobooks and all the pretty invites in-between. The Wedding Shop by Shutterfly has you covered with every step of your wedding planning journey!