2012 News |
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6 IDEAS FOR DECORATING WITH YOUR HOLIDAY CARDS Rachel Sylvester, December 2012
“Hoping to put a fresh twist on your usual holiday decor? Add the Christmas cards that you receive to the mix, instead of letting them pile up on your kitchen table, suggests Heather Maddan, Shutterfly’s Chief Storyteller. Or, turn personalized stationery and photos of loved ones into place cards, gifts and decorations for your tree. Check out Maddan’s creative ideas.”
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13 GIFT PICKS FOR THE HOME Irene Chang, December 2012
“Take your favorite shots and turn them into a Photo Cube for a special 3-D display...”
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POPSUGAR PICKS: THE BEST GIFTS FOR GUYS THIS HOLIDAY SEASON Allie Merriam, December 21, 2012
“I love holiday gifts with a personal twist, and these Custom Playing Cards ($20) will please anyone who loves getting family together to play games.”
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40 HOLIDAY PHOTO GIFTS FROM SHUTTERFLY Andrea Zimmerman, December 10, 2012
“Shutterfly is easily a one-stop shop for anything and everything photo-related. From calendars to mugs to iPhone covers and key chains, the sky’s the limit with what you can customize for your loved ones. Check out their gift ideas (there are over 30 of them!) below to find the ones that are right for you.”
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HOLIDAY PHOTO CARDS OVERTAKING TRADITIONAL BOXED VARIETY Laura Johnston, December 8, 2012
“...offers hundreds of holiday designs, customizable with an uploaded photo and a few clicks of a mouse.”
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HOLIDAY HIRING BRINGS GOOD CHEER TO SOME December 2012
“For online printing site Shutterfly of Redwood City, the fourth quarter accounts for more than half of its revenue as people increasingly send photo greeting cards, said Peter Navin, senior vice president of human resources. The company will hire 2,200 seasonal workers to handle the rush, but none of them will be in the Bay Area. Instead, they’ll be split between its two main production sites in North Carolina and Arizona, he said.”
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5 SITES FOR LAST-MINUTE GIFTS December 2012
“Order by December 17 and get photo-personalized gifts (like a mug with your mug on it for Dad) in time for the holidays.”
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SHUTTERFLY CALENDARS NAMED PCMAG.COM’S EDITORS’ CHOICE Jill Duffy, December 2, 2012
“Shutterfly is the best make-your-own service you’ll find for photo products, and thus, our Editors’ Choice.”
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SHUTTERFLY.COM: CHOOSE PERSONALIZED GIFTS AT GREAT PRICES Kelly Cozzone, December 4, 2012
“Shutterfly.com is a great place to purchase personalized gifts for your loved ones. From coffee mugs, to calendars to clothing and blankets, there are many items to choose from so you can tailor the perfect gift for a friend or family member.”
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TECH HOLIDAY GIFT GUIDE December 4, 2012
“These customizable cases from Shutterfly will instantly give your iPhone a warm holiday memento.”
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7 PERSONALIZED ORNAMENTS FOR YOUR BABY'S FIRST HOLIDAY Jessica Hartshorn, December 2012
“This mini cube ornament shows off your favorite little face.”
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WARM-UP YOUR HOME DÉCOR WITH PICTURES Kate Freeman, December 2, 2012
“There are numerous creative ways to use these photos in your home, too. You can do more than just slap pictures in a digital album. Turn your photos into beautiful works of art, display them on chandeliers or on stickers. At a recent Shutterfly open house, employees gave us some ideas and inspiration on how to use our photos to create a warm holiday home. You can use these ideas to display your favorite memories.”
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LIL GIFT GUIDE: BEST FAMILY GIFTS Rebecca Gruber, November 29, 2012
“Surprise everyone at dinner with a set of plates showing their lovely faces! Shutterfly's new photo plates (starting at $18) come in a variety of designs (including some with Disney characters the kids may love), ensuring that everyone at the table can feel the love!”
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HOLIDAY CARDS FOR COUPLES Francesca Di Meglio, November 28, 2012
“If you got married (or celebrated a milestone anniversary) in 2012, then you can turn to your wedding photos for inspiration and art. ‘Hitched in time for the holidays? Choose a wedding photo that captures your spark and a card style to complement it,’ writes Shutterfly's Chief Storyteller Heather Maddan in an e-mail. ‘Be social! Use your Twitter hashtag from your wedding to gather a collage of photos for your holiday card (like the one in the photo above. Have your 'perfect' wedding photo on the front & funny out-takes on the back. Another idea is to get a photo of the bride walking down the aisle on the front and the groom's first reaction photo on the back.’”
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SEASON'S GREETINGS! 12 HOLIDAY CARDS TO SUIT EVERY STYLE November 27, 2012
“If you have a large brood, try this multi-photo layout. Not only can you fit everyone in the family (including your precious pet!), but you can also personalize the monogram.”
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TOUT YOUR TOT November 2012
“Sets of the 4-by-8-inch photo-paper cards from Shutterfly are affordable and easy to customize-pick a layout, drag one or more photos, add your information or personal greeting and you're done!”
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7-DAY PLAN TAKES CRAZINESS OUT OF HOLIDAY-CARD TIME Sarah Welch and Alicia Rockemore, November 23, 2012
“Get rid of “red eye” and fix any other issues you might have with your best photo, then upload the final image to an online photo-card provider such as Tiny Prints or Shutterfly.”
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SHOPPING FOR HOLIDAY CARDS? SEE OUR FAVORITES! Kelly Holechek, November 21, 2012
“Sometimes 'Happy Holidays' is just better said by man's best friend. Woof, woof. Let it Wag Holiday Card, Shutterfly.com.”
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START YOUR WEEK IN THE KNOW: THIS WEEK'S HOT TREND November 26, 2012
“iPhone Case, $34.95 at Shutterfly.com” and “Desk Calendar, $17.99 at Shutterfly.com.”
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ONLINE OPTIONS MULTIPLY FOR HOLIDAY GREETING CARDS, PARTY INVITES Andrea Chang, November 24, 2012
“The online card industry is a competitive space, and the next few weeks are ‘going to be the most intense time of the season,’ said Heather Maddan, chief storyteller at Shutterfly. The photo printing company has rolled out 600 new holiday card designs for the season, including 60 new religious card designs, and introduced a large 6-inch-by-8-inch photo card format. Photos can be uploaded from Instagram or other sources, and finished cards can be shipped to the buyer or directly to recipients.”
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BEST SITES FOR DESIGNING YOUR OWN HOLIDAY CARDS Suzanne Kantra, Techlicious, November 22, 2012
“Whether you're interested in one of the many photo-centric designs on Shutterfly or one of the beautiful, stylized cards from the extensive selection on its sister site, Tiny Prints, you'll find the same great value proposition.”
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50 Kids Gifts Under $50: The Best Holiday Picks for Babies, Toddlers, Preschoolers and Big Kids November 21, 2012
“Turn his love of Diego into a love of books with this personalized 38-page adventure story. Upload a photo of your little adventurer and his handsome mug will be featured on the cover and on each page inside.”
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GET CARDED! 17 STYLISH (AND DISCOUNTED!) OPTIONS FOR HOLIDAY GREETING CARDS Aviva Patz and Holly Pevzner, November 21, 2012
“The mother of picture-sharing sites, Shutterfly is a photo lover's dream — offering a wide selection of pics on gifts that go way beyond photo mugs and mouse pads (which they do carry). Here, you'll find iPhone cases, dinner plates, growth charts, puzzles, playing cards, posters, coasters, tote bags, luggage tags, fridge magnets, tree ornaments, keepsake boxes and more.”
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PERSONALIZED GIFTS FOR EVERY FAMILY MEMBER Angelique Anest, November 20, 2012
“Upload any photo to Shutterfly.com to turn it into a 252-piece jigsaw puzzle. It’ll even come in a matching box for easy solving.”
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WORTH A THOUSAND WORDS: OUR FAVORITE HOLIDAY PHOTO CARDS Lisa Horten, November 19, 2012
“Give every member of the family a little individual face time with Shutterfly's Wrapped in Holly Holiday Card.”
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50 GIFTS UNDER $50 Caren Oppenheim, November 2012
“Instagram addicts, rejoice - now you can opt for real-deal books on high-quality paper,” and “...customize this tote with photos, letters or a family name for the long haul.”
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SHUTTERFLY ACQUIRES PENGUIN DIGITAL, MAKERS OF MOBILE PHOTO PRINT SHOP APP “MoPho” Sarah Perez, September 17, 2012
“‘We had been working on a number of mobile initiatives,’” Housenbold told us on the phone this morning, “‘and we thought this was a nice complement to what we were doing. I reached out to Reuven, and we had some conversations. I thought he was an extremely bright young man, and they did a great job.’” |
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INSTAGRAM IS MAGNET FOR START-UPS Jeff Graham, August 8, 2012
“Even the No. 1 online photo retailer, Shutterfly began offering in June the ability to make photo books from Instagram photos.”
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LANDMARK HANDSTANDS AND OTHER PHOTO TRADITIONS Katia Hetter, July 31, 2012
“‘You don't have to wait 30 years to get the same sequence of pictures,’ says Heather Maddan, chief storyteller at Shutterfly.com and manager of the website's storytelling section. ‘It doesn't have to be 'Let's meet at the lake.' It could be any day. You could go out for the weekend and take the same picture every day (and see the progression of the weekend).’”
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SHUTTERFLY CLOSES KODAK GALLERY, BUT YOUR PHOTOS ARE SAFE Michelle Maltais, July 5, 2012
“If you’re one of the nearly 70 million people who subscribed to the Kodak Gallery photo-sharing site, here’s some bad news: it has officially closed. But no worries. Those cherished sets of family photos you uploaded to the site are safe...” |
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LEAVE INSTAGRAM TO FACEBOOK: SHUTTERFLY IS THE BETTER BUY Eric Savitz, July 17, 2012
“One of the few success stories in a market in which many have failed, the company in recent years has swallowed up the remnants of once promising photo sites owned by Sony, Yahoo, American Greetings and, more recently, Kodak.” |
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PHOTO SHARING WEBSITES Adam Baer, July 2012
“Having just acquired all of KodakGallery.com’s customers, this powerhouse lets you upload and store unlimited photos in their original size and create up to 100 personal ‘share’ websites that allow friends to comment on and print photos from an assortment of your albums.” |
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SHUTTERFLY CEO HOUSENBOLD TALKS INSTAGRAM, FACEBOOK AND DEVOURING KODAK GALLERY Eric Savitz, June 2012
“Savitz says ‘Shutterfly by many measures is on a roll’. When talking about our opportunity, Jeff said ‘Most... activity today is happening offline, with static content, [is] expensive, [and has]slow turnaround. We’re giving consumers the choice to do it online, with a much wider variety of choices, higher quality, print on demand, with faster turnaround at a cheaper price.’” |
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SHUTTERFLY FOCUSES ON BIG PICTURE EXPANSION Ellen Lee, May 28, 2012
“The acquisition marks the latest move by Shutterfly to establish itself as the dominant source online for saving, sharing and publishing digital photos, cards and gifts. In its 12 years, it has weathered a dot-com bust, an economic crisis and upstarts from Flickr to Facebook. Yet last year, it made $473.3 million in revenue, $14 million in net income and processed 12.5 million orders.” |
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BIRTHDAYS FROM A TO Z Amanda Kingloff, Taryn Mohrman and Erica Clark, May 2012
“Design an 8"x8" memoir of your party at Shutterfly.com”
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STORE AND PROTECT May 2012
“Here are a couple of ways to get pictures off the computer and into your hands: Create a custom photo book. Sites like Shutterfly make it easy to upload photos, design pages and add captions. Plus, ordering a duplicate for Grandma is a snap.”
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PHOTO INNOVATION May 2012
“If you’re going to rock the mug, do it up right with an interesting layout or a travel cup. Shutterfly rules this category.”
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BEST ONLINE PHOTO SERVICES Suzanne Kantra, Editor of Techlicious.com, May 2012
“Best for: Making prints and photo gifts. Cool features: Personal ‘share sites’ let you invite people to view your photos, share their own, and order prints and products featuring those photos. Good to know: Unlimited storage with no minimum purchase.”
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ORGANIZING YOUR DIGITAL PHOTOS Michael Hsu, April 29, 2012
“Get it into the cloud. Most of the major photo-sharing sites will archive your photos, but it’s hard to beat the deal Shutterfly offers: free, unlimited indefinite storage of your photos at their original resolution.”
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HANDWRITTEN THANK-YOU NOTES A MUST-DO FOR GRADS Becky Sher, April 10, 2012
“‘High school grads grew up with email and texting as a staple in their daily life. But graduation represents a milestone for maturity, and handwritten thank-you notes will show that,’ says Meg Bohnert, a card stylist for photo and card site Shutterfly. ‘Email and Facebook posts are a very casual ‘everyday’ way to communicate, but big life events, such as graduation from high school or college, deserve a more formal response.’”
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MOTHER'S DAY GIFTS: PERFECT PRESENTS FOR MOM Caren Oppenheim, April 2012
“Carrying around an iPhone without a case is just asking for trouble. Shutterfly just debuted a bunch of clever, totally customizable designs with room for photos and monograms, and the shatterproof polycarb plastic offers protection against the inevitable bumps, thumps and drops in day-to-day life. Available for iPhone 3G/3GS and 4/4S.”
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OPTIONS ABOUND FOR GRADUATION THANK-YOU CARDS Becky Sher, April 5, 2012
“Were sports the defining part of your high school years? Pick a card that reflects your athletic attitude, like Shutterfly’s Varsity Letters graduation announcement (shutterfly.com, about $40 for 20, prices varies with quantity). The front of the card features space for up to four photos of you in action. The back can include another photo, or leave it blank for more space for your thank you note.”
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WHAT WE'RE READING Julia Moskin, January 10, 2012
“Shutterfly: A slide show of tips for better food photography. No. 8: Get Close to Ugly Foods.” |
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DIDN'T QUITE GET THE HOLIDAY CARDS ORDERED? THERE'S ALWAYS NEW YEAR'S CARDS! Rebecca Gruber, January 2012
“I spoke with Meg Bohnert, Shutterfly’s card stylist, and learned that the sending of New Year’s cards is growing in popularity. She said, ‘New Year’s is a time to start fresh and wish family and friends well—it’s an optimistic time for many, and they want to express that in their holiday card and greeting.’ As far as when to send them out so recipients don’t think Mom was just late in stamping her holiday cards, Meg said, ‘If you want to send out a New Year’s card and make it look intentional, you should have the greeting ‘Happy New Year’ in your message to friends and family and send it after Christmas.’”
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10 CUTE NEW YEAR CARDS Gabrielle Blair, January 2012
“Drop the ball on sending out Christmas cards this year? Same here. But no worries, that’s why Happy New Year cards exist! Here are ten cute ones that anybody would be happy to receive in their mailbox.”
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