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Relationship maintenance is and always has been a key part of building a successful career in the business world. Whether you are an executive looking to move up, an entrepreneur looking to cement bonds with vendors and customers, or just a worker looking to make sure your regular contacts realize how much you appreciate their custom, business thank you cards provide you with the opportunity to send the right message whenever your contacts provide you with gifts, or just when it is time to show them your appreciation.
There are a variety of opportunities to send your thanks in the business world. The most obvious times would be when customers or vendors invite you out recreationally, such as to golf outings, retreats, or social gatherings. It is also a good idea to have them on hand to show gratitude to those within your organization, including both those you depend on to do your job well and the mentors who invite you to develop your professional skills more by providing access to opportunities. Depending on your position, it may even be a good idea to keep a couple styles of thank you card on hand, to present a slightly different message and design depending on circumstances.
Of course, the best way to say thank you for a gift in the business world is to reciprocate in kind. That’s why it’s always tempting to respond back with something you can customize, like a new coffee mug, mason jars, or pilsner glass. That way, whether the message is lighthearted and fun or memorable and motivating, you have the opportunity to personalize your thanks when you send a gift in return. Whether you are rewarding a mentor or courting a client, the personal attention and the addition of a custom message or engraving shows your attention to the relationship in ways that a generic gift just does not.