Imagine yourself at a job fair or conference with countless people handing you their business cards. At the end of the time you will have a tidy stack of cards that no matter how creative and attractive, just have to be tossed. But wait! Here’s one that sticks out and demands attention, it’s not the standard business card size but is a square business card.
Business cards designs in these modern times are abundant and unique, one of the surefire ways to attract even more attention with your business card is to choose a nonstandard business card size. Unusual business card sizes and shapes and the attention they attract is almost always worth the extra few dollars that you will spend on odd-shaped cards.
The standard business card size is 3.5 by 2 inches. That said there are a plethora of card shapes and sizes out there from the micro-business card at just 1 by 3 inches, to a square business card which adds height.
A huge part of landing any job or attracting the attention of the client is how you present yourself and don’t lie to yourself by thinking that your business card is not an integral part of that presentation. Though many people may not know it, they often have a window of about 10-15 seconds in which their card—whether a simple business card or ones with photos or other elements—will either attract the eye of the person viewing it, or whether they will dismiss it and discount you as non-essential to their business. Though business card size isn’t entirely what will land you the job or account, it is something that will, beyond the particular business card template you choose, help extend that 10-15 seconds to the fullest and help give you the attention that you need to gain a callback or chance to prove that you are what the company needs.