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Paper Quality

Your guide to quality paper types.

With five exceptional cardstock options, you’ll always find the perfect look and feel for your cards.

Explore which cardstock is right for your card.

Basic
Standard​ Smooth Cardstock
Our just-the-basics, most budget-friendly cardstock option that delivers affordability without compromising on quality.
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Customer Favorite
Signature Smooth Cardstock
Our most popular option, this thicker cardstock offers premium quality, without the premium price tag.
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Shutterfly Recycled
100% Recycled Cardstock♻
Our most sustainable cardstock is elegant, bright, and made from 100% post-consumer waste.
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Deluxe
Pearl Shimmer Cardstock
This elegant cardstock has a hint of shimmer that gives your photos and design a luminous quality.
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Premium
Luxe Double-Thick Cardstock
Our thickest, most premium cardstock is perfect for creating a luxurious, keepsake-worthy feel right out of the envelope.
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Options
Standard Smooth
Signature Smooth
100% Recycled ♻
Pearl Shimmer
Luxe Double-Thick

Thickness and Weight

110 lb., 14pt. ​
140 lbs., 17.5 pts. ​
127 lb., 17.5pt.
110 lb., 14.3pt.
280 lb., 35pt.​

Finish

Matte​, Smooth

Matte​, Smooth

Smooth
Shimmer, Semi-Shine​
Matte​, Smooth

Trim

Square, Round​
Square, Round, Bracket, Scallop, Ticket​
Square, Round​

Square, Round, Bracket, Scallop, Ticket​

Square

Glitter

No
Yes

No

No

No

Foil Stamped

No
Yes
No
Yes
Yes

Format Options

Tri-fold, Gate Fold, Large Format
No
No
No
No

Make a statement with personalized foil.

Get custom details like your name and unique greeting in a range of sophisticated real foil types on personalized raised foil cardstock for superior print quality.

Explore more customization options.

Turn Your Save the Date Cards into Magnets

Ensure your save the dates secure prime memory-jogging real estate in your guests’ kitchens and other high-traffic areas by taking advantage of our popular keepsake magnet format.

Get Inspired with Our Card Customization Guide

Easily personalize each detail with our stunning selection of stylish design templates and customization options — 40 custom colors, plus a variety of trims, foils, premium upgrades and more.

Discover Our Time-Saving Services & Freebies

Free Address Printing

Save time with complimentary address printing with your custom or pre-lined envelope purchase.

Free Personal Address Book Service

Quickly add new contacts to your online address book in just a few clicks.

Mail for Me® Service

For just 99¢ each, we’ll save you a trip to the post office. Available on plain white envelopes only.

Free Invitation Samples

Feel the quality yourself with curated samples in a range of trims, paper types and designs.

Shutterfly Paper Quality

When choosing personalized stationery, Shutterfly offers exceptional paper quality designed to make your cards stand out. Our premium cardstock options ensure vibrant photo reproduction and a smooth, luxurious feel. Customize the look and feel of your cards with a wide range of options, including signature smooth cardstock, pearl shimmer, personalized foil, and our luxurious luxe double-thick cardstock. From flat cards to folded designs, Shutterfly provides the perfect paper for every occasion, allowing you to create personalized greeting cards, Christmas cards, wedding invitations, thank you notes, and more.

Premium Paper for Wedding Invitations and Stationery

Elevate your wedding invitations or special occasion cards with Shutterfly’s finest cardstock. Our luxe double-thick cardstock offers a sturdy, high-end feel, perfect for keepsake-worthy wedding invitations or note cards. Add a touch of elegance with personalized foil or shimmering pearl paper for a polished, memorable look. Each card is designed for flawless photo reproduction and vibrant colors, making your stationery truly unique. Complement your invitations with matching envelopes, enclosure cards, and elegant trims to complete your personalized set.

Recycled Cardstock Paper Options

At Shutterfly, we're committed to sustainability, which is why we offer high-quality recycled paper options for your personalized stationery. Our recycled paper is made from post-consumer waste, providing a sustainable yet premium choice for your greeting cards, invitations, and other stationery needs. With a smooth texture and exceptional photo reproduction, our recycled cardstock ensures your designs look beautiful while supporting environmentally-conscious practices. Whether you're sending holiday cards, save the dates, or graduation announcements, you can feel good about choosing a sustainable option without compromising on quality or style. Check out our guide on Christmas cards printed on recycled paper for info on how to keep your holiday season sustainable.

High-Quality Cards for Every Occasion

No matter the occasion—whether it's a birthday, graduation, Christmas, or just staying in touch—Shutterfly has the perfect custom card for you. Choose from hundreds of designs and paper options to create one-of-a-kind stationery sets for any celebration. Printed on high-quality matte or semi-shine paper, your personalized greeting cards will make a lasting impression on loved ones. Customize your cards with your choice of paper size, texture, and finish to create unique, stylish stationery for every moment worth celebrating.