Choosing a photo book isn’t just about the cover design or the photos you upload. One of the biggest decisions you’ll make is the page type—because that’s what determines how your book feels in your hands, how your photos flow across the pages, and how long it will last on your shelf.
If you’re not sure what the difference is between Standard, Layflat, Deluxe Layflat, and Flush Mount, you’re not alone. They sound similar—but they’re designed for very different kinds of stories.
Let’s walk through each one so you can confidently choose the best photo book page type for your memories.
Compare Shutterfly Photo Book Page Types:
Standard Pages: Classic, Versatile & Budget-Friendly
If you’re creating an everyday photo book—think family vacations, baby’s first year, a year-in-review, or a quick gift—Standard Pages are the most flexible and affordable option.
They feature:
- Matte paper
- Classic binding
- Fine coated paper for accurate color reproduction
- Soft cover or hard cover (glossy or matte)
- Sizes: 8×8, 8×11, 10×10, 11×8, 11×14, 12×12
What it feels like
The pages are thinner and turn just like a traditional book. There’s a visible center seam (called a gutter), so full-bleed photos that stretch across two pages will have a slight break in the middle.
Who it’s best for
Standard pages are perfect if:
- You’re printing lots of books (yearly albums, kids’ books)
- You want a lower price point
- You’re using a mix of layouts with multiple photos per page
- You’re not relying heavily on panoramic spreads
Think of this as your everyday storyteller. It’s simple, reliable, and works beautifully for most photo projects.
Layflat Pages: Seamless Spreads Without the Splurge
If you love the idea of photos flowing smoothly across two pages without interruption, Layflat Pages are where things start to feel more elevated.
They feature:
- Hinged binding
- Matte-finish paper
- Hard cover (glossy or matte)
- Sizes: 8×8, 8×11, 10×10, 11×14, 12×12
What makes it different?
Layflat pages open completely flat. That means panoramic shots—like a beach sunset, city skyline, or wide group photo—can stretch across both pages without disappearing into the gutter.
The pages are thicker than Standard, giving the book a more substantial, polished feel.
Who it’s best for
Layflat is ideal if:
- You’re designing travel photo books
- You’re highlighting milestone birthdays or anniversaries
- You want more visual impact without going ultra-premium
- You love clean, full-bleed photo layouts
It adds a little luxury without jumping to the highest-tier option.
Deluxe Layflat Pages: Thicker, Smoother & Made for Milestones
If Layflat feels elevated, Deluxe Layflat Pages take it a step further.
They feature:
- Double-thick pages
- Satin-finish paper
- Seamless layflat binding
- Hard cover (glossy or matte)
- Premium leather cover option
- Sizes: 8×8, 8×11, 10×10, 11×14, 12×12
What sets Deluxe apart?
The pages are noticeably thicker and sturdier. The satin finish adds a softer, more refined texture to your photos—less glare, more richness.
This option feels substantial in your hands. When you turn a page, you can feel the weight and durability.
Who it’s best for
Deluxe Layflat is perfect if:
- You’re creating a wedding album
- You’re preserving professional photography
- You want panoramic spreads with extra thickness
- This book is meant to last for decades
If you’re thinking, “These photos are too important to compromise,” this is usually the right choice.
Flush Mount Pages: Heirloom-Level, Professional Quality
If you’re looking for the most premium option Shutterfly offers, Flush Mount Pages are in a league of their own.
They feature:
- Ultra-thick, board-mounted pages
- Completely seamless spreads
- Eco-leather, genuine leather, acrylic, or photo cover options
- Sizes: 8×8, 8×11, 10×10, 11×14, 12×12
What does it feel like?
Each page is mounted on thick board, similar to professional wedding albums you’d receive from a photographer. They’re rigid, sturdy, and incredibly durable.
There’s zero flex. When you open it, it feels like a keepsake album—not just a photo book.
Who it’s best for
Flush Mount is ideal if:
- You’re printing a wedding album
- You’re showcasing professional photography
- You want an heirloom piece
- You care deeply about longevity and presentation
This isn’t your everyday book. This is the one you’ll pull out for anniversaries and future generations.
How to Choose Photo Book Page Type
Choosing the right page style doesn’t have to feel overwhelming. It usually comes down to three key considerations:
1. How important are panoramic spreads?
If you’re designing layouts where a single image stretches across two pages, layflat styles make a noticeable difference. Standard pages will show a center gutter, while Layflat, Deluxe Layflat, and Flush Mount allow your photos to flow uninterrupted.
2. Is this an everyday memory book or a milestone?
For annual albums, baby books, or casual projects, Standard Pages are often the most practical choice.
For weddings, once-in-a-lifetime trips, or professionally shot portraits, upgrading to Deluxe Layflat or Flush Mount adds weight and longevity that match the moment.
3. What kind of keepsake are you envisioning?
All Shutterfly photo books are made to preserve memories, but thicker page options offer greater durability. If this is a book you hope to pass down or revisit for decades, the upgraded bindings provide that extra level of permanence.
A Note on Photo Book Covers & Sizes
As you move up in page type, your cover options become more premium too:
- Standard Pages: Soft cover or hard cover (glossy or matte)
- Layflat: Hard cover (glossy or matte)
- Deluxe Layflat: Hard cover (glossy or matte) or premium leather
- Flush Mount: Eco-leather, genuine leather, acrylic, or photo cover
All options come in a range of sizes from compact 8×8 to large 12×12 formats. If your photos are detailed or professionally shot, larger sizes naturally create more impact—especially with layflat styles.
The Bottom Line
There isn’t one “best” photo book page option. There’s just the one that best matches your story.
For everyday memories you’ll revisit often, Standard Pages are a beautiful and practical choice. For immersive, seamless spreads, Layflat adds elegance. For once-in-a-lifetime milestones, Deluxe Layflat brings weight and refinement. And for heirloom-quality albums meant to be passed down, Flush Mount stands apart.
When you choose the right binding, your photos don’t just sit on a page—they feel intentional, lasting, and worthy of the memories they hold.
Additional Resources:
- How to Make a Photo Book
- Photo Books vs. Photo Albums: What’s the Difference?
- Shutterfly Photo Books Guide: Common FAQs
- New Photo Book Designs
- Best Travel Photo Book Designs
- Best Wedding Photo Book Designs
- Best Photo Book Designs for Graduation
- Best Photo Book Designs for Mother’s Day
- How to Get the Best Photo Book Deals
- How Many Photos Should be in a Photo Book?












