save up to 50%

What customers have to say about our Jewelry

January 22, 2019

For a necklace

"My daughters will love these."

January 20, 2019

My daughter Loves carrying her memories with her!

"Made a necklace with photos for our summer trip, and included a couple of great pictures of the dogs. It was a very special gift, I'm sure her favorite!"

January 17, 2019

I would buy this product again

"Family members"

January 15, 2019


"You cannot beat the quality of these. I buy the charms only and attach them to my own jewelry. I also gift them. So much better than a locket. I don't know how they get the photo in there! I repurchased one because I was wearing it out but that's the beauty of Shutterfly!"

January 15, 2019


"Met my expectations!"

Custom Charms

Create your own custom charms with Shutterfly! Our deluxe charms are completely customizable so you can design unique jewelry with meaning.  Available in a large selection of shapes, colors and styles, our special charms are the perfect choice to add to a charm bracelet, start a new one or enhance necklaces, chains and bangles with a personalized, custom flair.

Fun Ways to Customize Your Charms

Our customizable charms are available in three elegant metal backings. Match your jewelry to your personal sense of style when you choose from backings in gold, rose gold or silver. Plus, all of our gold and rose gold charms are made from 12k plating for a classic look you’ll want to wear again and again. Customizing your charms is easy and fun! Choose from a large selection of personalization options like:

  • Photo Charms: Create a truly one-of-a-kind photo charm when you upload your favorite photos. With Shutterfly, you can add one special photo, create a simple collage by adding up to four photos or even choose a photo charm with a chic border like a heart or foliage. You can also choose a photo charm that features an eye-catching cubic zirconia crystal set in a ‘halo’ around your photo.
  • Initial Charms: For a charm with a more modern or contemporary look, check out our initials charms. These stylish hand-stamped charms are customizable with any letter in the alphabet. Use multiple initial charms to spell out words or names.
  • Birthstone Charms: For a charm that’s the perfect gift for birthdays, Valentine’s Day or anniversaries, choose one that includes her unique birthstone. Our stunning and vibrant birthstone charms are made from high-quality crystals that add color and flair to your jewelry.

Whether you’re making a charm for yourself or to give away as a heartfelt gift, our beautiful charms are a personal way to share important interests, memories and moments. Plus, each charm comes with care instructions to help keep it looking amazing for years to come. 

When you’ve finished creating your own custom charm, take a look at more personalized jewelry options available at Shutterfly, including: engraved jewelry, pins, bracelets and necklaces.

Related Products
Princess Wild and Free Pins by Shutterfly. Wear your passions on your pocket, bag or pouch. The durable pin has a UV cover to protect the image from fading. Create them with your favorite causes, to gift or buy in ...
Photo Gallery Heart Sterling Silver Charm Bracelet by Shutterfly. Mark a milestone with this delicate sterling silver bracelet that features photo charms, designed with a heart or a paw print. Make a bold statement by wearing a personalized bangle stack. ...
Photo Gallery Paw Sterling Silver Charm by Shutterfly. Mark a milestone with a delicate sterling silver charm; designed with a heart or paw print. Make a bold statement by wearing a personalized bangle stack.